Fujifilm Corporation is a Japanese company, which originally appeared as a film manufacturer and later expanded into camera production. Before 2006, the corporate name was Fuji Photo Film Co., Ltd. and many photographers continue to use the name “Fuji” informally.
The company was founded in 1934 as Fuji Shashin Film K.K., producing several sorts of film. It was an offshoot of Dai-Nippon Celluloid K.K, founded in 1919. The company’s first CEO was Asano Shūichi and its plants were located in the village of Minami-Ashigara, now a city, in the prefecture of Kanagawa. It is said that the name “Fuji” was chosen by Asano Shūichi because of Mt. Fuji, situated not far from Mt. Hakone, but was already registered by a third party, to which the rights were bought for ¥8,000, a large sum of money at the time.
The company started to produce optical glass during the early 1940s for military use and began camera production in 1948 with the Fujica Six. Until the late 1970s, many cameras made by Fuji were called Fujica, a contraction of Fuji and camera (similar to Leica, Yashica, etc.). In the mid-1980s the Fujica name change to simply Fuji, in the mid-1990s this changed yet again to Fujifilm.
The company started producing digital cameras in 1988. Fujifilm was the most agile among filmmakers in adapting to digital imaging. For a while, it offered leading technology concerning smaller digital consumer cameras with high-sensitivity CCDs (see Super CCD). It also sold expensive DSLRs and innovative camera concepts like the X100 with hybrid finder, a mixture of an optical finder and EVF. Nowadays it is one of the big makers of sophisticated CSCs like the X-T3 with fast hi-res video capability.
The FujifilmFujifilm Corporation is a Japanese company, which originally appeared as a film manufacturer and later expanded into camera production. Before 2006, […]
Have you wondered what camera would be best for you when in the outdoors? Should you use a smartphone or upgrade to a compact, DSLRA digital single-lens reflex camera (digital SLR or DSLR) is a digital camera that combines the optics and the mechanisms of a single-lens reflex (SLR) camera with a digital imaging sensor. The reflex design scheme is the primary difference between a DSLR and other digital cameras. In the reflex design, light travels through the lens and then to a mirror that alternates to send the image to either the viewfinder or the image sensor. The viewfinder of a DSLR presents an image that will not differ substantially from what is captured by the camera's sensor but presents it as a direct optical view through the lens, rather than being captured by the camera's image sensor and displayed by a digital screen. DSLR is often (wrongly) used to describe cameras that are Micro Four Thirds or Bridge Camera - just because they look similar. This can bee seen when cameras are offered for sale. More or mirrorlessTechnically speaking most DSLR, point-and-shoot and smartphone cameras are mirrorless, in that they don’t have internal mirrors. However, mirrorless camera is a specific term for a camera where the sensor is directly exposed to light and the photographer has a preview of the potential image at all times to view on an electronic viewfinder. For example the Olympus and Panasonic micro four-thirds cameras are mirrorless. More camera?
