Designed to reflect urban surroundings, the RicohThe Ricoh Company is a Japanese multinational imaging and electronics company. It was founded by the now-defunct commercial division of the Institute of Physical and Chemical Research (Riken) known as the Riken Concern, on 6 February 1936 as Riken Sensitized Paper. Ricoh’s headquarters are located in Ricoh Building in Chūō, Tokyo. More GR IIIx Digital Camera Urban Edition is the ultimate tool for street photography. This new version of the GR IIIx sports a unique body that offers excellent grip and oozes with style. It also comes with a suite of special functions, including a new exposureThe amount of light that reaches the film (or camera sensor). It determines how light or dark an image is. The exposure of an image is determined by the aperture, shutter speed, and film speed (ISO). During exposure, the sensors or chemicals on the film in analogue models, are subjected to the light outside the camera for a certain time. More mode for faster shooting, an additional Auto-area AF (Center) setting, and more.